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Thursday, November 15 • 4:00pm - 4:50pm
Brands + Festivals

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Brands continue to align with festivals as they connect with their consumers.  The challenge for brands is to “make sense” of the sponsorship and bring something special to the event.  This can be done through activations, media, purpose and community.  Come listen to some of the latest and most creative ways festivals have helped their sponsors stand out.

Moderators
avatar for Allen Cook

Allen Cook

Founder & CEO, TOURtech
Boasting 27+ years of experience in the entertainment & production industries, TOURtech’s humble beginnings in Allen’s garage tell a story of a man with a brilliant idea and a ton of moxie.Allen Cook is a veteran of Live Entertainment and Event Production Planning. With an academic... Read More →

Speakers
avatar for Barry Berkowitz

Barry Berkowitz

SVP, Business Development and Strategy, PrizeLogic
Barry's passionate about instantly engaging, delighting & motivating the choices, attitudes and actions of live and digital Audiences, safely, securely and at scale. Experienced in identifying the perfect value exchange to tap Shoppers’ desire, festival attendee interest, Donor... Read More →
avatar for Mark Dinerstein

Mark Dinerstein

President, Knitting Factory Entertainment
Mark Dinerstein is the President of Knitting Factory Presents and leads a team of experienced talent buyers who annually contract thousands of performance agreements across dozens of states. Mark has 18 years of experience in the music industry, having sold in excess of 5 million... Read More →
avatar for Grady Lee

Grady Lee

Co-Founder/CEO, Give2Get
Grady is the Co-Founder and CEO of Give2Get, a social impact company connecting brands and people to communities and causes. Give2Get works with Fortune 500 companies on both consumer and employee facing strategies, events and programs. Prior to Give2Get, Grady was Co-Founder/COO... Read More →


Thursday November 15, 2018 4:00pm - 4:50pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103