FestForumsSB2018

Hustle is derived from the old Middle Dutch word, Hutselen, which means "to shake" as in to shake free and begin anew. Hence, Hustle is about shaking free of the old, shaking free to change things for the better, to reinvent ourselves, what we and how we do it. 
It's about movement toward a goal, and bettering of life as we know it. And that means, ultimately, building a better community. We will use this then as a vehicle in the spirit of shaking up the status quo and moving everything we do toward three principles:
1) Empathy -- making people feel something bigger than themselves... reminding them they are part of something special, always an individual in a broader communal mix of life, love and human potential.

2) Experimentation -- taking simple risks and placing small bets on innovation to ensure that we improve everything we do for our people and our events, and make them new again.
3) Experience -- leveraging the festival context to create a story that's deeply memorable, unique, inspirational and share-worthy
If we hit all three of these parts, we have something very special, thoughtful, heartfelt, inclusive and whole -- that's what makes community, it's what makes community possible. And that's ultimately what this is about.