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Thursday, November 15 • 4:00pm - 4:50pm
Beyond the Box Office: Ticketing 2.0

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Beyond The Box Office:  How to use data to find and convert new festival attendees.

This panel will discuss marketing and distribution strategies that can be leveraged in tandem with your primary ticketing platform as well as secondary strategies.  The panel will cover strategies for events with high, medium and lower demand, as well as ways how to protect your brand integrity while optimizing revenue, while managing your user data as a long-term asset.

Sponsored by See Tickets

avatar for Jesse Lawrence

Jesse Lawrence

Founder, TicketIQ
Over the last two years, TicketIQ has helped over 50 festivals maximize the value of their ticketing asset as a performance-based marketing partner. Festival partners include Bottlerock Napa, Lockn, Voodoo, Breakaway, Hot August, Northside and Sweetwater420.  TicketIQ uses integrations... Read More →

avatar for Ashley Flohr

Ashley Flohr

Senior Account Manager, Google
Ashley Flohr is a Senior Account Manager at Google specializing in digital marketing for live music & ticketing. She has 8 years of experience working with major concert promoters & record labels to promote tours, festivals, venues, live streams and album launches leveraging... Read More →
avatar for Keith Goldberg

Keith Goldberg

Chief Revenue Officer, Vendini
Mr. Keith Goldberg has been the Chief Revenue Officer at Vendini, Inc. since December 2014 and served as its Vice President of Marketing and Product. Mr. Goldberg has been at Vendini since 2011. He started consulting for a myriad of Fortune 500 companies. Mr. Goldberg graduated from... Read More →
avatar for Kevin Leflar

Kevin Leflar

Co-founder, President and CEO, officialCOMMUNITY
Kevin Leflar is the Co-founder, President and CEO of The Official Community Corporation – officialCOMMUNITY – officialCOMMUNITY empowers established recording artists including James Taylor, Santana, Mark Knopfler/Dire Straits, George Michael, Celine Dion and Lyle Lovett to acquire... Read More →
avatar for Willie Litvack

Willie Litvack

CEO, SquadUP
Willie Litvack: CEO & Founder of SquadUP. Willie has spent the last three years building the industry's first ever mobile-first platform for ticketing, event management and audience engagement.

Thursday November 15, 2018 4:00pm - 4:50pm PST
Track 2