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Friday, November 16 • 11:00am - 11:50am
Brand Experiential - Part II

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Brand spending on festivals, music tours and venues grew to $1.74 billion in 2016. This panel will explore how to move into the world of memorable activations. As festivals and cultural events evolve, brand activations should follow suit and progress as well. Festivals will learn how to ensure sponsorship activation is cohesive and aligned with the festival’s aesthetic.

Moderators
avatar for Josh Grady

Josh Grady

Founder, Head of Partnerships, Valmont
Josh is co-founder of Valmont, a strategic live event consultancy that specializes in marketing, sponsorship, and revenue-generating programs such as ticketing, concessions & VIP experiences for festivals & venues.  Josh connects global brands with premier events and has developed... Read More →

Speakers
avatar for Allen Cook

Allen Cook

Founder & CEO, TOURtech
Boasting 27+ years of experience in the entertainment & production industries, TOURtech’s humble beginnings in Allen’s garage tell a story of a man with a brilliant idea and a ton of moxie.Allen Cook is a veteran of Live Entertainment and Event Production Planning. With an academic... Read More →
avatar for Ryan Romenesko

Ryan Romenesko

Vice President of Public Relations, Jensen Communications
Ryan Romenesko is Vice President of Public Relations at Jensen Communications, Inc (JCI) based in Pasadena, CA. He has been with the company since 2010 in various roles. Through the years at JCI, he has been helped execute campaigns for legendary musicians including Carlos Santana... Read More →
avatar for Zach Ruben

Zach Ruben

Co-Founder/President, Prime Social Group


Friday November 16, 2018 11:00am - 11:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103