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Friday, November 16 • 11:00am - 11:50am
The Lifecycle of a Sponsorship

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How do festival sponsorship directors engage brands, ink deals, activate and provide ROI in this landscape? Brands and festivals weigh in.

Moderators
avatar for Robert Richards

Robert Richards

Commercial Director, Glastonbury Festival

Speakers
avatar for Mark Harrison

Mark Harrison

Founder, T1 Agency
A true innovator and inspirator, Mark Harrison’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. Founder of the T1 Agency in Toronto, Mark is a leading figure in the sponsorship and marketing... Read More →
avatar for Kim Hawkins

Kim Hawkins

Senior Director of Partnerships, AEG Presents
Senior director of brand partnerships at AEG/ Goldenvoice’s music division. A strategic, creative, passionate marketing and sales professional with experience within the sports, music, television and entertainment industries. Great relationships and familiarity with beverage distributors... Read More →
avatar for Matt Lawler

Matt Lawler

Director of Digital Media, Global Partnerships, AEG
Digital and social marketing professional with experience creating and executing innovative go-to-market strategy for diverse slate of clients/companies across various industries. Focus on building high-performing teams, in conjunction with providing game-changing solutions. While... Read More →
avatar for Brian McCue

Brian McCue

Director of Sales and Sponsorship, Winmo
As Director of Sponsorship Sales at List Partners Inc., Brian has helped hundreds of non-profits, event organizations, and professional sports teams build partnerships with major brands. From small non-profits in Alaska, to large professional sports organizations like the LA Lakers... Read More →


Friday November 16, 2018 11:00am - 11:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103