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Thursday, November 15


A Current Affair: State of the Festival Industry
The media portrays the dark side of festivals with disasters and abuses or trumpets the big stars and glamorous events. But for industry insiders, the reality of running a festival is complex and the landscape is constantly changing. Let’s see what happened in 2018 and what’s trending for  2019.

avatar for David Alan Bernahl,II

David Alan Bernahl,II

CEO, CLM, Pebble Beach & Los Angeles Food & Wine Festivals
David Alan Bernahl,II is CEO & Co-­Founder of Coastal Luxury Management (CLM), an idea kitchen with a current focus in the hospitality and lifestyle sectors. CLM was first widely recognized for producing Pebble Beach Food & Wine, a four-­‐day, annual event hosted at Pebble Beach... Read More →

avatar for Peter Bell

Peter Bell

Executive Director, Telluride Society for Jazz
Peter Bell is a seasoned nonprofit executive and a lover of jazz. In his “day job,” Bell is President & CEO of Dworbell, Inc., a Washington, DC-based organizational consulting firm that provides comprehensive association management services to several national nonprofit trade... Read More →
avatar for Anita Cotic

Anita Cotic

Director, Film Office and Event Production, TIFF
Anita became a cinephile and culture aficionado from the moment she watched Wizard of Oz at age four. As Director of Film Office and Event Production for the Toronto International Film Festival, Anita works closely with Festival and year round TIFF Bell Lightbox programming teams... Read More →
avatar for Rachel Mandel

Rachel Mandel

Producer, Tribeca Disruptive Innovation Awards
Rachel Mandel is an Events Producer for the Tribeca Disruptive Innovation Awards (TDIA) which takes place during the Tribeca Film Festival (Tribeca). She has worked with Tribeca since 2008. During her time there she has worked on ten film festivals and helped produce the Tribeca Disruptive... Read More →
avatar for Paul Reed

Paul Reed

Chief Executive, Association of Independent Festivals (AIF)
Paul is responsible for the day-to-day operations of the AIF alongside shaping and implementing strategic development and growth. In addition, Paul oversees all campaigns, communications, partnerships and membership development at AIF.Paul has an extensive background in the live industry... Read More →

Thursday November 15, 2018 9:00am - 9:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Give Us A Minute
The who’s who and what’s what of our Exhibitors. Get a sampling of some of the ingenious products and services that our partners provide. Be warned- uncontrollable laughing may result when Stu MC’s this show and tell!

Thursday November 15, 2018 10:00am - 10:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Here Or There? Picking the Right Venue
There are so many factors at play when selecting your event venue. Cost, location, amenities, acoustics, accessibility and capacity are just a few things to consider.. Let’s break it down.

avatar for Lisaann Dupont

Lisaann Dupont

Director of Communications, Opry Entertainment Group
As Director of Communications for Opry Entertainment Group Lisaann Dupont oversees all public relations strategy for the company’s iconic venues and brands including Ryman Auditorium, 650 AM WSM and the rapidly growing Ole Red brand with locations in Tishomingo, OK; Nashville, TN... Read More →

avatar for Dave Dunne

Dave Dunne

General Manager, Salt River Fields
Dave Dunne is the General Manager of Salt River Fields, in Scottsdale, Arizona, which is the spring training home of the Arizona Diamondbacks and the Colorado Rockies.  In the 8 seasons it has been open for baseball, they are the 8 top seasons, all time in attendance, in the history... Read More →
avatar for Danielle Madeira

Danielle Madeira

VP Strategic Alliances, Another Planet Entertainment
As Vice President of Strategic Alliances at Another Planet Entertainment (APE), Danielle Madeira oversees the special events department at the company, establishes and fosters critical industry relations and partnerships, and leads all APE corporate accounts, including clients such... Read More →
avatar for Morgan Margolis

Morgan Margolis

CEO/ President, Knitting Factory Entertainment
From growing up within a dedicated show business household to becoming the CEO of an ever-expanding organization, Morgan Margolis with over 20 + years of Hospitality and Entertainment experience, has been on a long journey that continues to move forward and upward. At the beginning... Read More →
avatar for Jenn Stokes

Jenn Stokes

Main Stage Producer, San Francisco LGBT Pride
Since the turn of the millennium, Jenn Stokes has been a live entertainment professional specializing in concept development, talent and venue relations, and operations management. From large-scale productions to niche audiences, Jenn's experience spans a diverse spectrum of live... Read More →
avatar for Thomas Turner

Thomas Turner

Founder, Relentless Beats
As founder of Relentless Beats- Arizona’s leading promoter of electronic and dance music events,  Thomas Turner took what was once just a passion for good house music & built it into a dominating force in the electronic music industry.  Beginning in 1996 as a vehicle for showcasing... Read More →

Thursday November 15, 2018 11:00am - 11:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


20-20 How Do THEY Do It? Exhibitor Sales and Management
A discussion of exhibitor and onsite sponsorship sales, management and placement best practices through the lens of real world examples from industry leading festivals. Topics will include sales flow, vendor village design and sponsor placement, deliverables timelines and logistics.


events locker in 60 Seconds: Change Your (Production) Life

avatar for Michael Bleau

Michael Bleau

CEO and Director, Sales, events locker
As Co-founder and CEO of events locker, an industry leading exhibitor management platform, Michael works with hundreds of festivals and expos nationwide. Prior to this, Michael accumulated over a decade of experience as an event sponsorship and festival producer. Before coming over to the live event industry, Michael... Read More →

Thursday November 15, 2018 12:00pm - 12:20pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


20-20 Guy Webster
A (the) Guy’s Talk- A Photographic history of Iconic women - and men too! Take a walk down Memory Lane with one of the greatest celebrity photographers ever. Then view his photos (for sale) in the Exhibit Hall.

avatar for Guy Webster

Guy Webster

Celebrity Photographer
One of the early innovators of rock-and-roll photography, renowned photographer Guy Webster has spanned the worlds of music, film, and politics in a remarkable forty-year career. While shooting album covers and billboards for numerous groups—including the Rolling Stones, the Mamas... Read More →

Thursday November 15, 2018 12:30pm - 12:50pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


20-20 Holograms Putting A-List Talent That Draws Back On The Road
Frank Zappa. Ronnie James Dio. Some names will always be synonymous with amazing live shows. Now, years after their death, the magic of holograms is making it possible to bring these artists and their timeless music back to the stage. Every night, as the ‘DIO Returns’ hologram tour ripped through Europe, fans threw up rock horns, sang along and interacted with a performance that reconnected them with the music and artist they loved. As Dio and Zappa holograms hit the festival circuit in 2019, these artists will make history yet again. This session, moderated by APA partner Steve Martin and hologram production company Eyellusion CEO Jeff Pezzuti, will feature Ahmet Zappa and Wendy Dio along with famed musicians Scott Thunes (Frank Zappa), and Simon Wright (DIO, AC/DC, UFO), who will support 2019’s biggest hologram tours. They’ll talk fan reactions, size of this new opportunity and what to expect from these highly-anticipated productions that are poised to pack an audience.

avatar for Steve Martin

Steve Martin

Partner and Executive Vice President, APA
Steve Martin is a Partner and Executive Vice President of Worldwide Music at APA, one of the world’s largest diversified talent agencies with headquarters in Beverly Hills, New York and Nashville.   Martin’s current clients include Dolly Parton, David Gilmour, Scorpions, Ray... Read More →

avatar for Wendy Dio

Wendy Dio

President & Owner, Niji Entertainment
Wendy Dio supports industry relations, helping to cultivate Eyellusion’s strategic relationships with artists, labels, promoters, festival organizers and key organizations within the music community.  Wendy’s extensive industry experience spans more than three decades leading... Read More →
avatar for Jeff Pezzuti

Jeff Pezzuti

CEO, Eyellusion
Jeff Pezzuti is CEO of Eyellusion, leading the company’s work to bring the most authentic and realistic holograms to the live music market. He oversees Eyellusion’s collaborative work with artists and management to design, create and tour hologram-based productions that meet fan... Read More →
avatar for Scott Thunes

Scott Thunes

Scott Thunes was born in Los Angeles in 1960. His family moved to the Bay Area when he was 8 and his older brother made him learn to play the bass so they could perform Beatles songs and the theme to the Batman TV show for their parents.He played in his first band when he was 13... Read More →
avatar for Simon Wright

Simon Wright

Simon Wright is a world-renowned drummer best known for his work with rock bands AC/DC and DIO. He started playing drums at the age of 13 and cites Cozy Powell, Tommy Aldridgeand John Bonham as his greatest influences. Simon currently plays in the band Dio Disciples and is the drummer... Read More →
avatar for Ahmet Zappa

Ahmet Zappa

EVP of Global Business Development, Eyellusion
Ahmet Zappa is EVP of global business development, bringing extensive creative and business strategy capabilities to the Eyellusion team. In this role, he is instrumental in expanding Eyellusion’s artist roster and forging relationships with brands. Zappa is an entrepreneur, NY... Read More →

Thursday November 15, 2018 2:00pm - 2:20pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


20-20 The Unseen Laws of Hustle
Hustle is derived from the old Middle Dutch word, Hutselen, which means "to shake" as in to shake free and begin anew. Hence, Hustle is about shaking free of the old, shaking free to change things for the better, to reinvent ourselves, what we and how we do it. 
It's about movement toward a goal, and bettering of life as we know it. And that means, ultimately, building a better community. We will use this then as a vehicle in the spirit of shaking up the status quo and moving everything we do toward three principles:
1) Empathy -- making people feel something bigger than themselves... reminding them they are part of something special, always an individual in a broader communal mix of life, love and human potential.

2) Experimentation -- taking simple risks and placing small bets on innovation to ensure that we improve everything we do for our people and our events, and make them new again.
3) Experience -- leveraging the festival context to create a story that's deeply memorable, unique, inspirational and share-worthy
If we hit all three of these parts, we have something very special, thoughtful, heartfelt, inclusive and whole -- that's what makes community, it's what makes community possible. And that's ultimately what this is about.  

avatar for Jonas Koffler

Jonas Koffler

New York Times Bestselling Author, Cofounder, Writer & Producer
Jonas Koffler is the New York Times and Los Angeles Times bestselling coauthor of HUSTLE: The Power to Charge Your Life with Money, Meaning, and Momentum (Rodale Books USA, Penguin Books UK), which has been published in more than 10 countries. He is a founding partner of Radical Wellness... Read More →

Thursday November 15, 2018 2:30pm - 2:50pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Cannabis at Festivals
Let’s weed out what is working at festivals and venues as legalized marijuana comes online throughout the country.

avatar for Susan Soares

Susan Soares

Executive Director, C.A.R.E
Susan Soares became a passionate advocate of social justice and full cannabis legalization after experiencing the plant’s medicinal benefits nearly two decades ago after a severe spine injury.  Soares became enraged that life-saving medicine is being withheld from suffering patients... Read More →

avatar for Omar Figueroa

Omar Figueroa

Principal Attorney, Law Offices of Omar Figueroa
Omar Figueroa is a pioneering cannabis lawyer who has been providing legal counsel and representation to members of California’s cannabis industry since 1998. He is the author of Cannabis Codes of California, the first comprehensive guide to laws and regulations governing the California cannabis industry and is frequently quoted in the media. Omarentered the cannabis industry as a criminal defense lawyer, where he tirelessly defended individuals charged with cannabis-related crimes. With the passage of cannabis legalization in Californ... Read More →
avatar for Michael Katz

Michael Katz

Co-Founder, The Emerald Exchange
Michael Katz, co-founder of The Emerald Exchange and President of Evoxe Laboratories, entered the cannabis community from a 15+ year career in the entertainment industry. He has worked with some of the most recognizable brands in the world, including Apple, the NFL, Hewlett Packard, Tylenol and many others. For several years he ran the Design, Motion Graphics and... Read More →
avatar for Jackie Subeck

Jackie Subeck

Cannabis Expert, Entrepreneur, Advocate, Educator and Event Producer
Jackie Subeck, a dynamic and strategically-minded entrepreneur, is Chief Executive Officer and founder of Hey Jackpot, LLC, a lifestyle cannabis brand focusing on business consulting, live events and cannabis advocacy.  For nearly two years, she was Vice Chair of Women Grow Los Angeles... Read More →

Thursday November 15, 2018 3:00pm - 3:50pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Brands + Festivals
Brands continue to align with festivals as they connect with their consumers.  The challenge for brands is to “make sense” of the sponsorship and bring something special to the event.  This can be done through activations, media, purpose and community.  Come listen to some of the latest and most creative ways festivals have helped their sponsors stand out.

avatar for Allen Cook

Allen Cook

Founder & CEO, TOURtech
Boasting 27+ years of experience in the entertainment & production industries, TOURtech’s humble beginnings in Allen’s garage tell a story of a man with a brilliant idea and a ton of moxie.Allen Cook is a veteran of Live Entertainment and Event Production Planning. With an academic... Read More →

avatar for Barry Berkowitz

Barry Berkowitz

SVP, Business Development and Strategy, PrizeLogic
Barry's passionate about instantly engaging, delighting & motivating the choices, attitudes and actions of live and digital Audiences, safely, securely and at scale. Experienced in identifying the perfect value exchange to tap Shoppers’ desire, festival attendee interest, Donor... Read More →
avatar for Mark Dinerstein

Mark Dinerstein

President, Knitting Factory Entertainment
Mark Dinerstein is the President of Knitting Factory Presents and leads a team of experienced talent buyers who annually contract thousands of performance agreements across dozens of states. Mark has 18 years of experience in the music industry, having sold in excess of 5 million... Read More →
avatar for Grady Lee

Grady Lee

Co-Founder/CEO, Give2Get
Grady is the Co-Founder and CEO of Give2Get, a social impact company connecting brands and people to communities and causes. Give2Get works with Fortune 500 companies on both consumer and employee facing strategies, events and programs. Prior to Give2Get, Grady was Co-Founder/COO... Read More →

Thursday November 15, 2018 4:00pm - 4:50pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Keynote: Mindfulness and the Creative Process
Hope Hall became a denizen of the corridors of power and for six years, the President Barack Obama was her and her video camera’s beat. Hope tells the story of how her quest to reverse engineer from the precipice of burnout to a daily state of inner vitality and creative clarity was guided by the one and only 44, President Barack Hussein Obama. Hope will lead a working session on creating the conditions, internally and external, for a humming creative life.

avatar for Hope Hall

Hope Hall

Filmmaker, Cinematographer, Photographer
As a self-described hippy (former modern dancer and current meditator and yogi), imagine Hope’s surprise when she suddenly becomes a denizen of the corridors of power — yes, with permission — and for six years, the President is her and her video camera’s beat. Hope tells... Read More →

Thursday November 15, 2018 5:00pm - 5:30pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103
Friday, November 16


The Emerging Market of Wine/Craft Beer and Gourmet Food Festivals
Nothing motivates a ticket buyer more than the idea of wine tasting, raw oysters, craft beers or even chowder all day long! The growth of these events has sparked interest from other genre festivals to jump on the bandwagon. How did this trend spread and how do you incorporate this into your festival?

avatar for Charlie Adler

Charlie Adler

President, TasteUSA Festival Managemen
Charlie Adler is a food and drink festival specialist. Starting in 1997, Charlie organized over 1,000 wine and culinary tastings in the Washington, D.C. area – everything from French wine classes and tastings at Washington, D.C. Embassies to cooking classes and pairings at local... Read More →

avatar for Janine Fazzolari Puñales

Janine Fazzolari Puñales

Director of Vendor Operations, PHX Vegan Food Festival
Janine is a freelancer specializing in live events and wears many hats throughout the year. She is the Director of Vendor Operations for Davisson Entertainment, who is the producer of the PHX Vegan Food Festival in Phoenix, AZ. Davisson Entertainment's mission for The PHX Vegan... Read More →
avatar for Josh Seago

Josh Seago

Founder & President, Lou Dog Events
Josh Seago is the founder and president of Lou Dog Events, a festival production and management company that specializes in food and beverage events. Since 2013, Lou Dog Events has produced over 50 festivals - including the Chicago Ale Fest, the Naperville Ale Fest, BeerHoptacular... Read More →
avatar for Scott Tashjian

Scott Tashjian

Festival Director, Eat Drink SF
Scott is the festival director of Eat Drink SF, a weekend long food and drink extravaganza featuring over 150 local restaurants, 50 breweries, wineries, bars and schedule of chef demonstrations. In its tenth year, Eat Drink SF has become the Bay Area's premier food festival attracting... Read More →
avatar for Brian Yaeger

Brian Yaeger

Freelance beer writer and beer festival producer
Brian Yaeger is the author of Red, White, and Brew: An American Beer Odyssey (St. Martin’s) and Oregon Breweries (Stackpole) and contributed to the Oxford Companion to Beer. He is frequently published by All About Beer, BeerAdvocate, CraftBeer.com and, locally, the Santa... Read More →

Friday November 16, 2018 9:00am - 9:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Artist Curated Festivals
Vanity projects these are not. Passion drives these famous folks who have created their own festivals. They join us at a roundtable discussion of what fueled their desire to get into this crazy business.

avatar for LJ Malberg

LJ Malberg

Founder & CEO, The Reliance Company
LJ Malberg is the Founder and CEO of The Reliance Company, a Workplace Culture Coaching and Consulting company focused on Compassion-based Work within the Music Industry.  She is the Founder of the Compassionate Muse Project, an ongoing independent study of Compassion-based Leadership... Read More →

avatar for Tyler Fey

Tyler Fey

Partner, Promoter and Manager, Feyline
Tyler is a partner, promoter and manager at Feyline.  Since it’s  establishment in 1967, Feyline has been synonymous for bringing the best and most innovative artists to the fans. Tyler developed his love of music by watching and experiencing his father's passion and commitment... Read More →
avatar for Kevin Leflar

Kevin Leflar

Co-founder, President and CEO, officialCOMMUNITY
Kevin Leflar is the Co-founder, President and CEO of The Official Community Corporation – officialCOMMUNITY – officialCOMMUNITY empowers established recording artists including James Taylor, Santana, Mark Knopfler/Dire Straits, George Michael, Celine Dion and Lyle Lovett to acquire... Read More →
avatar for Keith Wortman

Keith Wortman

Founder & Chief Executive Officer, Blackbird Presents
Keith Wortman is the Founder and CEO of Blackbird Presents, a global media company that produces premium content via a range of strategies including large-scale concert events and festivals, broadcast series and specials and music releases featuring major music stars across all genres... Read More →

Friday November 16, 2018 10:00am - 10:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Brand Experiential - Part II
Brand spending on festivals, music tours and venues grew to $1.74 billion in 2016. This panel will explore how to move into the world of memorable activations. As festivals and cultural events evolve, brand activations should follow suit and progress as well. Festivals will learn how to ensure sponsorship activation is cohesive and aligned with the festival’s aesthetic.

avatar for Josh Grady

Josh Grady

Founder, Head of Partnerships, Valmont
Josh is co-founder of Valmont, a strategic live event consultancy that specializes in marketing, sponsorship, and revenue-generating programs such as ticketing, concessions & VIP experiences for festivals & venues.  Josh connects global brands with premier events and has developed... Read More →

avatar for Allen Cook

Allen Cook

Founder & CEO, TOURtech
Boasting 27+ years of experience in the entertainment & production industries, TOURtech’s humble beginnings in Allen’s garage tell a story of a man with a brilliant idea and a ton of moxie.Allen Cook is a veteran of Live Entertainment and Event Production Planning. With an academic... Read More →
avatar for Ryan Romenesko

Ryan Romenesko

Vice President of Public Relations, Jensen Communications
Ryan Romenesko is Vice President of Public Relations at Jensen Communications, Inc (JCI) based in Pasadena, CA. He has been with the company since 2010 in various roles. Through the years at JCI, he has been helped execute campaigns for legendary musicians including Carlos Santana... Read More →
avatar for Zach Ruben

Zach Ruben

Co-Founder/President, Prime Social Group

Friday November 16, 2018 11:00am - 11:50am
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Streaming, VR, AR and Extending the Festival Audience and Experience
Budgets, logistics, selecting and securing the right supplier will be discussed.

avatar for Jeffrey Abramson

Jeffrey Abramson

Jeffrey has more than 20 years of experience working with emerging tech, trends and talent at Discovery, Broad Green Pictures, and on multi-platform experiential, cultural and content marketing programs for dozens of Fortune 500 companies, including Acura, American Express, Cadillac... Read More →

avatar for John Buckner

John Buckner

President, Cinch Productions
LoveLoud started with a vision from Dan Reynolds (Imagine Dragons) to create acceptance between LGBTQ+ communities and orthodoxy cultures to stop teen suicide. I helped create a safe environment, coordinated killer production, brought in and worked with amazing sponsors, and managed... Read More →
avatar for John Petrocelli

John Petrocelli

CEO and Founder, Bulldog DM
John Petrocelli is CEO and founder of Bulldog DM, the world’s most experienced live streaming company for premium content. Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live streamed engagements. Bulldog DM connects today’s digitally engaged... Read More →
avatar for Michael Rabehl

Michael Rabehl

Director of Programming, Cinequest
Michael has been a member of the Cinequest team since 1994. As the Director of Programming, he manages the film selection process for the festival and supervises the programming teams to create a world-class line up of films and guests every year. In his role as the Associate Director... Read More →

Friday November 16, 2018 12:00pm - 12:50pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103


Keynote: Harry Shearer interviewed Christopher Guest
You know Harry from Spinal Tap and from The Simpsons but he is also a talented writer, speaker, satirist, musician and advocate for justice.  Christopher Guest (actor, writer, director - think Best in Show, This is Spinal Tap, A Mighty wind and more) will interview his good pal in what will be a riveting close up look at the brilliant Harry Shearer.  

avatar for Christopher Guest

Christopher Guest

Screenwriter, Composer, musician, Director, Actor, and Comedian
Christopher Guest, is a British-American screenwriter, composer, musician, director, actor, and comedian who holds dual British and American citizenship. Guest is most widely known in Hollywood for having written, directed and starred in his series of comedy films shot in mock-do... Read More →
avatar for Harry Shearer

Harry Shearer

Comedian, Musician, American Actor, Author, Director
Actor…author…director…comedian…musician…political satirist…multi-media artist…radio personality… record company owner…and one of the best “voices” in the business (just ask THE SIMPSONS), Harry Shearer is a comic personality and modern day renaissance man.For... Read More →

Friday November 16, 2018 2:00pm - 2:30pm
Track 1 633 E Cabrillo Blvd, Santa Barbara, CA 93103