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Track 2 [clear filter]
Thursday, November 15
 

9:00am

Bootcamp
How to start, grow and promote your new festival! A FestForums staple is back.

Moderators
avatar for Max Wagner

Max Wagner

Founder, North Coast Music Festival
Max has spent his entire career creating and developing original multi-million dollar event properties in a variety of different event formats. For the last decade, that has been music festivals, with successful events topping 10,000+ attendees in Chicago, New York, Denver, Dallas... Read More →

Speakers
avatar for C R Capers

C R Capers

Founder, Hip Hop Film Festival
C R Capers (aka Cha-Boogie) is the Founder and CEO of Revolution Media – a “new media” company that leverages social media and large scale events to change the narrative. C R is referred to as a "new media socialite" having produced major events from corporate fundraisers to... Read More →
avatar for Ify Ifebi

Ify Ifebi

Founder & Chief Everything Officer, Vendorspace
Ify Ifebi is an event producer, social entrepreneur and tech founder. She studied marketing at Howard University while simultaneously building her love for events. Her entrepreneurial journey began in the midst of her sophomore year; she became notorious for hosting sold-out events... Read More →
avatar for Allison Shaw

Allison Shaw

CEO/Founder, Manic Monkee
Allison owns Manic Monkee,  which is a firm that does strategic business deveolpment, experimental marketing, creative engaging activations for all kinds of brands, produces festivals/events and aligns brands with sponsorship/partnerships.   Shaw also produces new media content... Read More →


Thursday November 15, 2018 9:00am - 9:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

10:00am

Safety First
The news is literally flooded with stories of meteorological, medical, security and financial disasters at festivals. But what if these disasters could be prevented or minimized? How can preplanning and on-site crisis management reduce or eliminate risk and reduce your festival’s negative exposure.

Moderators
avatar for Timothy L. Epstein

Timothy L. Epstein

Partner, Duggan Bertsch, LLC
Tim serves as a partner at Duggan Bertsch, and brings to the Firm a reputation as one of the top lawyers in sports and entertainment in the country. In the entertainment world, Tim serves as counsel to the owners of venues and the producers of over twenty major music festivals and... Read More →

Speakers
avatar for Peter Ashwin

Peter Ashwin

Principal and Founder, Event Risk Management Solutions (ERMS)
Peter Ashwin is the principal and founder of Event Risk Management Solutions (ERMS), a consulting practice committed to enhancing organizational resilience for festivals and events through practical and effective risk management and security solutions.Peter is a former Australian... Read More →
avatar for Elizabeth Carter

Elizabeth Carter

Chief Security Officer, Armored Things
Elizabeth Carter is Chief Security Officer of Armored Things. Carter is a specialist in threat and risk assessment, crisis management and response, and emergency program management. She works with Armored Things customers to bridge the gap between cyber and physical security through... Read More →
avatar for Robert Richards

Robert Richards

Commercial Director, Glastonbury Festival
avatar for Christine M.Van Winkle

Christine M.Van Winkle

Associate Professor, Faculty of Kinesiology and Recreation Management, University of Manitoba
Dr. Van Winkle is a festival and event Professor and researcher who has partnered with more that 20 festivals and 10 attractions with in Canada and the United Stated to understand attendees experiences.  As a former festival co-ordinator and consultant Dr. Van Winkle brings both... Read More →


Thursday November 15, 2018 10:00am - 10:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

11:00am

Talent Booking: Talent, Timing and Tenacity
Talent is the key component that draws people to your festival and sets the stage for your event. How does a festival negotiate with big-name talent and who is going to be the next big name? In this panel we will break down key components of talent buying; sourcing, timing, and finance, among others.

Moderators
avatar for David Silbaugh

David Silbaugh

Talent Buyer, Summerfest
David Silbaugh is best known as a Talent Buyer for Summerfest, "The World's Largest Music Festival", in Milwaukee, WI. The 11 day festival books over 800 artists in nearly all genres, featuring international headlining artists as well as emerging artists. He also produces the noted... Read More →

Speakers
avatar for Anthony “A” Cole

Anthony “A” Cole

CEO, Complex Entertainment
CEO of Complex Entertainment, Anthony “A” Cole is a recognized expert of music publishing and licensing. His counsel is highly sought after with regards to residuals, licensing agreements, syncing, and diversifying record placement throughout gaming, airports, malls, and other... Read More →
avatar for Wayne Forte

Wayne Forte

President and Senior Agent, Entourage Talent Associates, Ltd.
Entourage Talent Associates’ owner and entrepreneur Wayne Forte is a seasoned, celebrated and experienced veteran of the music industry. Born and raised in New York, Forte first began booking student concerts while at North Carolina State University. He achieved major success milestones... Read More →
avatar for Chris Porter

Chris Porter

President, Porter Productions
Chris has been a music industry professional in the USA for over 30 years. After working in college radio at WJUL in Lowell, MA and becoming Music Director there, he went on to manage several Boston based rock acts and start his own record label called Presto Records in the late 1980’s... Read More →
avatar for Jenn Yacoubian

Jenn Yacoubian

Talent Buyer, Goldenvoice
Jennifer Yacoubian has spent 9 years with Los Angeles based promoter, Goldenvoice. Currently a lead talent buyer for the LA office, Jenn books various shows in Southern California at venues such as the Shrine Auditorium and Expo Hall, Los Angeles’ Greek Theatre, Fox Theatre Pomona... Read More →


Thursday November 15, 2018 11:00am - 11:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

12:00pm

State of the Union: Ticketing 1.0
All festivals require ticketing but not all ticketing platforms are created equally. From the ticket purchase to the settlement,  let’s learn exactly what these platforms can provide. How do the latest trends in data collection and analytics serve the festival economy in maximizing profitability, logistics and more?  

Moderators
avatar for Robert Richards

Robert Richards

Commercial Director, Glastonbury Festival

Speakers
avatar for Keith Goldberg

Keith Goldberg

Chief Revenue Officer, Vendini
Mr. Keith Goldberg has been the Chief Revenue Officer at Vendini, Inc. since December 2014 and served as its Vice President of Marketing and Product. Mr. Goldberg has been at Vendini since 2011. He started consulting for a myriad of Fortune 500 companies. Mr. Goldberg graduated from... Read More →
avatar for Andrew Goodwin

Andrew Goodwin

Everfest, Head of Partnership
Andrew has worked in the festival industry for over a decade. He started his career in New Orleans, where he worked for the international record label Putumayo World Music. He got his first live-event gig working with Superfly Presents during their late-night Jazzfest series, which... Read More →
avatar for Willie Litvack

Willie Litvack

CEO, SquadUP
Willie Litvack: CEO & Founder of SquadUP. Willie has spent the last three years building the industry's first ever mobile-first platform for ticketing, event management and audience engagement.
avatar for Rob Wilmshurst

Rob Wilmshurst

CEO, See Tickets
A UK resident who started his career in a record shop (remember them?) in Nottingham, 27 years ago from which he co-founded the Way Ahead Group that now trades as SeeTickets.com in the UK and the US. A market leader in the UK, we are now active in the US and growing fast. The business... Read More →


Thursday November 15, 2018 12:00pm - 12:50pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

2:00pm

20-20 Special Challenges - Camping Festivals
Moderators
avatar for Christian Weber

Christian Weber

Founder, SHIFTPOD
Weber brings over 30 years of experience as an innovative entrepreneur covering a wide range of markets. Among them: oil and gas development and rework, import/export/logistics, manufacturing, mining, software and internet systems development.He has founded and funded several start-ups... Read More →

Speakers
avatar for Lyle Maxson

Lyle Maxson

CEO and Founder, The Courtiers
Lyle Maxson is the CEO and Founder of The Courtiers, a creative agency focused on curating world class experiences and sponsorship acquisition inside of music festivals.  Among them are a variety of touring activations such as "The Festival Fashion Show", "The Lost Hotel", "The Quantum... Read More →
avatar for Breven Angaelica Warren

Breven Angaelica Warren

Founder & Executive Director, Festival Angaelica
Breven is passionate about film, art, festivals and event production. She is curating, producing and programming extraordinary works by new and emerging artists from around the world. She is a resourceful connector with a deep dedication to visionary creators. Breven commits herself... Read More →


Thursday November 15, 2018 2:00pm - 2:20pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

2:30pm

20-20 A-List Festivals: Creative Challenges
What do Bonnaroo, Outside Lands, Clusterfest and Grandoozy have in common? The brilliant minds and talents of PJ Loughran and Stephen Feener of Superfly. They discuss the creative challenges of making these A list festivals the success they are.

Moderators
avatar for Jennice Fuentes

Jennice Fuentes

Founder and Managing Partner, Fuentes Strategies

Speakers
avatar for Stephen Feener

Stephen Feener

President of Live Experience, Superfly
Steve manages and oversees all aspects including budgeting, planning, emergency management and production for Superfly's festival properties including Bonnaroo, Outside Lands, Clusterfest and Grandoozy.  Additionally, Steve manages the project management, production and operations... Read More →
avatar for PJ Loughran

PJ Loughran

President, Brand Creative, Superfly
PJ Loughran is an entrepreneur and creative leader that has crafted illustrations, songs, businesses, brands, festivals and creative organizations over his 22 year career.PJ is President of Brand Creative at Superfly, co-creators of the Bonnaroo and Outside Lands music festivals... Read More →


Thursday November 15, 2018 2:30pm - 2:50pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

3:30pm

20-20 Ten Marketing Ideas in 20 Minutes
Practical tips you can apply immediately to boost awareness, increase engagement, and ultimately convert more into ticket sales!

Speakers
avatar for Aidan Augustin

Aidan Augustin

Co-Founder/President, Feathr
Aidan Augustin is the Co-Founder and President of Feathr, a software company offering internationally awarded digital marketing and web analytics tools specifically for event organizers. Feathr has helped grow attendance and revenue for over 1,000 festivals, conventions, and conferences... Read More →


Thursday November 15, 2018 3:30pm - 3:50pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

4:00pm

Beyond the Box Office: Ticketing 2.0
Beyond The Box Office:  How to use data to find and convert new festival attendees.

This panel will discuss marketing and distribution strategies that can be leveraged in tandem with your primary ticketing platform as well as secondary strategies.  The panel will cover strategies for events with high, medium and lower demand, as well as ways how to protect your brand integrity while optimizing revenue, while managing your user data as a long-term asset.

Sponsored by See Tickets

Moderators
avatar for Jesse Lawrence

Jesse Lawrence

Founder, TicketIQ
Over the last two years, TicketIQ has helped over 50 festivals maximize the value of their ticketing asset as a performance-based marketing partner. Festival partners include Bottlerock Napa, Lockn, Voodoo, Breakaway, Hot August, Northside and Sweetwater420.  TicketIQ uses integrations... Read More →

Speakers
avatar for Ashley Flohr

Ashley Flohr

Senior Account Manager, Google
Ashley Flohr is a Senior Account Manager at Google specializing in digital marketing for live music & ticketing. She has 8 years of experience working with major concert promoters & record labels to promote tours, festivals, venues, live streams and album launches leveraging... Read More →
avatar for Keith Goldberg

Keith Goldberg

Chief Revenue Officer, Vendini
Mr. Keith Goldberg has been the Chief Revenue Officer at Vendini, Inc. since December 2014 and served as its Vice President of Marketing and Product. Mr. Goldberg has been at Vendini since 2011. He started consulting for a myriad of Fortune 500 companies. Mr. Goldberg graduated from... Read More →
avatar for Kevin Leflar

Kevin Leflar

Co-founder, President and CEO, officialCOMMUNITY
Kevin Leflar is the Co-founder, President and CEO of The Official Community Corporation – officialCOMMUNITY – officialCOMMUNITY empowers established recording artists including James Taylor, Santana, Mark Knopfler/Dire Straits, George Michael, Celine Dion and Lyle Lovett to acquire... Read More →
avatar for Willie Litvack

Willie Litvack

CEO, SquadUP
Willie Litvack: CEO & Founder of SquadUP. Willie has spent the last three years building the industry's first ever mobile-first platform for ticketing, event management and audience engagement.



Thursday November 15, 2018 4:00pm - 4:50pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

5:00pm

20-20 Upgrading the General Admission Experience
David Andres, Business Development, presents 10 - 15 Minutes on - How Upgrading temporary bathrooms for women at events is good for business
  • Shorter lines
  • They flush!
  • Clean and odor free
  • No more plastics
  • All women – not just VIP need better bathrooms
  • Sustainable Green
  • Creates gratitude and appreciation for the event brand!
  • List of examples across Europe and now in US with Live Nation and others
  • Trending in America with Live Nation Festivals & Venues and Cirque du Soleil around the world!

Followed by 15 minutes Q&A

Speakers
avatar for David Andres

David Andres

Business Development, Sanitrax International


Thursday November 15, 2018 5:00pm - 5:25pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103
 
Friday, November 16
 

9:00am

20-20 Live Event Marketing in the Digital Age: Cross-Channel Panel
Moderators
avatar for Sean  Sandoval

Sean Sandoval

CEO, North Agenda
LA-based production extraordinaire Sean Sandoval work worked his way up the ladder from an early age in event production. From the smallest venues to the largest festivals worldwide, after gaining over a decade of experience he was able to proceed with his own ventures resulting in... Read More →

Speakers
avatar for Xavier Abraham

Xavier Abraham

CEO and Creative Director, Vicious Buzz
Xavier Abraham is the CEO and creative director of Vicious Buzz, a full-service creative agency based in Los Angeles servicing music artists and brand accounts internationally. Vicious Buzz is best known for their marketing work for major artists such as James Bay, Galimatias, and... Read More →
avatar for Beatrix Veronica Amador

Beatrix Veronica Amador

Innovation Director, Mouse Live
Since 2004, Beatrice Veronica Amador has inspired over 4.7 million unique smiles and 8.4 million irreplaceable moments. An energy-chaser since her first concert, Beatrice Veronica Amador has dedicated her career to the live experience. As a student at Cal Poly Pomona, she organized... Read More →
avatar for Ben de Ayora

Ben de Ayora

General Manager, DoLA - DoStuff Media
Ben is the General Manager for DoLA.com, the Los Angeles branch of the DoStuff Media Network. DoLA is both an event listing website and marketing platform that connects the areas best events and experiences to nearly 400,000 local subscribers. in 2018, DoLA has worked with more than... Read More →
avatar for Kristin Johansen

Kristin Johansen

Head of Growth & Strategy, Merkaba Media
Kristin began her professional journey at St. John’s University in New York City, graduating in the top 50 of her class at the School of Business with a Bachelor of Science in Marketing.She started out at Rolling Stone Magazine as an intern but switched gears to Analytics after... Read More →
avatar for Rory O'Connell

Rory O'Connell

Musician, Singer, Songwriter, Record Producer
Rory O’Connell (born July 5, 1986) is an American musician, singer, songwriter, record producer, and sound engineer. He is best known as the lead singer/guitarist for Southern California based alternative rock band Bristol To Memory. After starting his career in the mid-2000’s... Read More →


Friday November 16, 2018 9:00am - 9:20am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

9:30am

20-20 Building Innovative Experiences Through Payments
Learn about tactics to delight your customers and sponsors through payment experiences, focusing on online apps and contactless payments through Square’s omnichannel platform.

Speakers
avatar for Andrew Voorheis

Andrew Voorheis

Experiential Marketing and Events Manager, Square
With over a decade in marketing and events, Andrew is well versed in creating engaging moments for brands and consumers. Currently managing events and partnerships at Square, he’s also worked with brands like Super Bowl 50, BooHoo, Apple Pay, MetroPCS, Pac-12 Enterprises, Muddy... Read More →


Friday November 16, 2018 9:30am - 9:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

10:00am

Cash is No Longer King
Learn how Bitcoin,  RFID, Venmo, Crypto, facial recognition and other forms of cashless payments are changing the festival landscape.

Speakers
avatar for Vladislav Ginzburg

Vladislav Ginzburg

Vice President || Business Development, Blockparty
As head of Business Development at Blockparty, Vladislav is responsible for introducing the company’s innovative digital-ID technology, as well as the benefits of blockchain ticketing and cryptocurrency rewards, to prospective clients in the mainstream live events industry.  Prior... Read More →
avatar for Adam Lynn

Adam Lynn

CEO + Founder, Prime Social Group
Adam Lynn is co-CEO + Founder of Prime Social Group, which was founded in 2010 after Adam Lynn and his partner Zach Rubenmerged their companiesto provide the most crowd-pleasing and memorable concert experiences.Based in Columbus OH, PSG has becomethe fast-growing full-scale production... Read More →
avatar for Ron Severance

Ron Severance

President - Music Festivals and Special Events, Magic Money
Business Owner, Entrepreneur and Business consultant.. I have over 27+ years of experience running some of largest events in the country. Super Bowls, Olympics, NFL Stadiums, Airports, Turnpikes, NASCAR, NHRA, Music Festivals, Airshows and thousands of smaller ones. I focus on developing... Read More →


Friday November 16, 2018 10:00am - 10:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

11:00am

The Lifecycle of a Sponsorship
How do festival sponsorship directors engage brands, ink deals, activate and provide ROI in this landscape? Brands and festivals weigh in.

Moderators
avatar for Robert Richards

Robert Richards

Commercial Director, Glastonbury Festival

Speakers
avatar for Mark Harrison

Mark Harrison

Founder, T1 Agency
A true innovator and inspirator, Mark Harrison’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. Founder of the T1 Agency in Toronto, Mark is a leading figure in the sponsorship and marketing... Read More →
avatar for Kim Hawkins

Kim Hawkins

Senior Director of Partnerships, AEG Presents
Senior director of brand partnerships at AEG/ Goldenvoice’s music division. A strategic, creative, passionate marketing and sales professional with experience within the sports, music, television and entertainment industries. Great relationships and familiarity with beverage distributors... Read More →
avatar for Matt Lawler

Matt Lawler

Director of Digital Media, Global Partnerships, AEG
Digital and social marketing professional with experience creating and executing innovative go-to-market strategy for diverse slate of clients/companies across various industries. Focus on building high-performing teams, in conjunction with providing game-changing solutions. While... Read More →
avatar for Brian McCue

Brian McCue

Director of Sales and Sponsorship, Winmo
As Director of Sponsorship Sales at List Partners Inc., Brian has helped hundreds of non-profits, event organizations, and professional sports teams build partnerships with major brands. From small non-profits in Alaska, to large professional sports organizations like the LA Lakers... Read More →


Friday November 16, 2018 11:00am - 11:50am
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103

12:00pm

Film Festivals: The Challenges of Small Festivals
Nonprofits generally suffer from the proverbial chicken and egg problem. They need to grow but can’t afford new hires and expensive technology. Learn how to break the cycle and swing for the fences.

Moderators
avatar for Drea Clark

Drea Clark

Senior Programmer & Head of Filmmaker Relations, LA Film Festival
Drea Clark is a film festival programmer who served as the Senior Programmer and Head of Filmmaker Relations for the LA Film Festival for the past ten years, and is currently Associate Programmer with Sundance and Programming Curator with Bentonville Film Festival. Previously she... Read More →

Speakers
avatar for Kimberley Browning

Kimberley Browning

Filmmaker & Film Festival Programmer, HOLLYWOOD SHORTS
Kimberley is a filmmaker and film festival professional. She is the founder and Festival Director of the Hollywood Shorts Film Festival, which launched in 1998 in Los Angeles. She also serves as an Associate Short Film Programmer at the Tribeca Film Festival. She is based in LA, and... Read More →
avatar for C R Capers

C R Capers

Founder, Hip Hop Film Festival
C R Capers (aka Cha-Boogie) is the Founder and CEO of Revolution Media – a “new media” company that leverages social media and large scale events to change the narrative. C R is referred to as a "new media socialite" having produced major events from corporate fundraisers to... Read More →
avatar for Hebe Tabachnik

Hebe Tabachnik

Artistic Director, Film Society of Minneapolis Saint Paul
For 20 years Hebe Tabachnik has been a film curator, producer and festival consultant, and has participated as juror,project evaluator and panelist at film festivals in the US, Europe, Latin America, Israel and China. She is Senior WorldCinema Programmer for the Seattle (SIFF) and... Read More →
avatar for Leslie Vanderpool

Leslie Vanderpool

Founder & Executive Director, Bahamas International Film Festival / BIFF
Born in Nassau, The Bahamas, of a Bahamian, Dutch, Syrian father and an American Indian, Ukrainian, Polish mother, Leslie is the first Bahamian woman to create an international film festival in the Bahamas at a young age.Leslie Vanderpool is the Founder and Executive Director of the... Read More →


Friday November 16, 2018 12:00pm - 12:50pm
Track 2 633 E Cabrillo Blvd, Santa Barbara, CA 93103