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avatar for Barry Berkowitz

Barry Berkowitz

PrizeLogic
SVP, Business Development and Strategy
Barry's passionate about instantly engaging, delighting & motivating the choices, attitudes and actions of live and digital Audiences, safely, securely and at scale. Experienced in identifying the perfect value exchange to tap Shoppers’ desire, festival attendee interest, Donor altruism & B to B need, Barry creates the “what’s in it for me” that ignites intended reactions (especially engagement/sales), at-events.

 As a tech entrepreneur, Barry engaged and rewarded massive global audiences in social & emerging media. At PrizeLogic, he returns to his Interactive Promotion & Loyalty roots, overseeing the Business Development & Account Services teams of the West, laser-focused on serving some of the most recognizable & respected Brands and Agencies on earth.

Experienced in Digital data strategy, Media research, TV development, Film production, Music venue operations & event promotion, Mr. Berkowitz graduated from Brooklyn Law School in 1993 and Lehigh University in 1989. He is a frequent industry speaker, a voracious Yelper, he proudly sits on the LA Advisory Board of Music Charity "Musicians On Call" and he bakes a wicked cornbread.