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avatar for John Petrocelli

John Petrocelli

Bulldog DM
CEO and Founder
John Petrocelli is CEO and founder of Bulldog DM, the world’s most experienced live streaming company for premium content. Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live streamed engagements. Bulldog DM connects today’s digitally engaged consumer to the world’s best live content with clients including Samsung, AT&T, Coca-Cola, Sony, Snickers live Superbowl commercial, Nestle, American Express, Hilton, Facebook, Nissan, Taco Bell, the NFL, and more. John has been instrumental in helping companies establish optimal strategies to distribute and monetize their video content for over 20+ years including NBA, NHL, NBC, Disney, YouTube, VEVO, Twitter, Universal Music Group, Microsoft and music icon Prince – helping Prince develop the first major artist direct to consumer digital music store that garnered Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award. Previously John was VP, Sales and Bus Dev at AEG after selling his company to AEG where he led live streaming engagements for Coachella, Lollapalooza, Austin City Limits, Rock In Rio, the Grammys, the Oscars, and the Masters. His previous companies were acquired by Google and Akamai.