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avatar for Mark Harrison

Mark Harrison

T1 Agency
Founder
A true innovator and inspirator, Mark Harrison’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. Founder of the T1 Agency in Toronto, Mark is a leading figure in the sponsorship and marketing industries.
Mark is no stranger to overcoming obstacles in his almost 25 years running a company, he’s experienced losses, gains, and some reinventions along the way – and he’s still loving every minute of it. After founding The T1 Agency in 1994 as Trojan Sports Marketing, Mark has gone to work with countless major international brands, sports properties and causes - including Nike, Nissan, Mattel, AIR MILES, Dairy Farmers of Canada, The Red Cross and Habitat for Humanity - to develop game-changing marketing and sponsorship strategies and award-winning experiences.
A big believer in giving back, Mark continuously shares his knowledge and passion for marketing and sponsorship. He has spoken at numerous international conferences, which recently includes SportAccord, The Irish Sponsorship Summit, 15 Seconds Europe 2018, and is Chairperson of sponsorshipX, an international marketing event which gathers industry leaders from across the global for a live-action conference experience.