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avatar for Maureen Ford

Maureen Ford

Live Nation Media & Sponsorship
President, National & Festival Sales
As President of Live Nation Media & Sponsorship’s National Sales team, Maureen Ford oversees one of the most innovative sales forces in the industry. Leading her team of more than 20 creative sales professionals they work with hundreds of brands, including Anheuser Busch, American Eagle, Bacardi, Hilton Worldwide, Cisco, Red Bull and State Farm. Collaborating with the team, Ford continues to develop new sponsorship-based revenue streams for Live Nation, which includes selling ad and sponsorship opportunities across Live Nation's network of 80+ venues as well as the company's growing festival portfolio which includes more than 95+ festivals spanning from coast to coast across an array of genres including, EDM, Country, Rock and more.
Ford began her career in 1986 as a marketing assistant with the Boston-based Don Law Company, a Live Nation music promoter acquisition, and has risen through the ranks of Live Nation over the last 30 years to her current role. In addition to her work with Live Nation, Ford serves on the Board of FestForums and the Ad Council.