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Beatrix Veronica Amador

Mouse Live
Innovation Director
Since 2004, Beatrice Veronica Amador has inspired over 4.7 million unique smiles and 8.4 million irreplaceable moments. An energy-chaser since her first concert, Beatrice Veronica Amador has dedicated her career to the live experience. As a student at Cal Poly Pomona, she organized on campus concerts as well as music industry conferences while interning at her favorite local hip-hop promoter, Guerilla Union. After graduation in 2006 she was immediately hired. She delved into all aspects of festival planning including production, artist relations, financial forecasting, and sponsorship with the GU brands The Cypress Hill Smokeout, Paid Dues, and Rock the Bells. At Guerilla Union, she managed national street teams and managed relationships with international promotion partners launching the brands to new heights and in international waters.

Being, the true energy-chaser that she is, she longed to experience other methods of event production and festival curation. In 2008 she began freelancing in the festival circuit for brands such as Coachella, Lollapalooza, Electric Forest, and Insomniac's hip hop/electronic brand Audiotistic. After one show as a freelancer, she was brought on full time. The next three years were spent once again bringing a local Los Angeles festival brand to nationally and internationally acclaimed heights. She developed operational strategies for the national expansion of all Insomniac festival brands as well as handled artist relations for all festival and club dates while also managing the schedule of the CEO.

In 2013 Veronica left the company in order to freelance as an Event Producer. Since then, she has produced Deorro at Coachella and Universall Studios, The Logan Paul Press Boxing Press Conference, a club series ABunDance, and festival One Love Fest with the premeire Los Angeles transformational club brand, Grateful Generation. She is currently Innovation Director for Mouse Live, an app providing a backend organizational, promotions, and crowdfunding system to Event Organizers, Artists, Agencies, Managers, and Fans.